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Content Experience – What is it and How Did We Get Here?
Presented By:
Mike Hamilton | VP of Product Evangelism, MadCap Software, Inc.
Duration: 60 minutes
Webinar Summary
The way people consume information has changed. And in today’s world, it’s all about the experience. Content experience is an emerging area of focus that is inspired by user experience (UX), informed by content strategy, and polished using information architecture.
By 2026, 60% of large enterprises will use total experience to transform their business models to achieve world-class customer and employee advocacy levels (Source: Gartner).
In this webinar, Mike Hamilton, VP of Product Evangelism, will present how content experiences…
- Are a key driver for buying decisions and customer adoption.
- Help drive revenue, reduce cost, and increase employee productivity.
- Drive customer advocacy and product adoption.
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Meet the Presenters
about the Presenter
Mike Hamilton
VP of Product Evangelism
MadCap Software, Inc.
