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Preparing for AI in Content Development and Management: The Grand Finale

Presented By:

photo of Anthony Olivier, Chief Executive Officer, , MadCap Software

Anthony Olivier | Chief Executive Officer, MadCap Software

photo of Jim Waschbusch, Director, Product Management, , MadCap Software

Jim Waschbusch | Director, Product Management, MadCap Software

photo of Jennifer Morse, Vice President of Customer Success, , MadCap Software

Jennifer Morse | Vice President of Customer Success, MadCap Software

2025-02-13T17:00:00

Duration: 60 minutes

Webinar Summary

The age of AI is here, and organizations that fail to prepare risk falling behind in a competitive marketplace. At MadCap Software, we’ve developed a proactive strategy to empower businesses with the tools, training, and methodologies they need to thrive in this transformative era. 

Join Anthony Olivier, CEO of MadCap Software, and a panel of experts for the finale of our 5-part series on preparing for AI. This episode brings together the key themes of our 3-pronged approach—Content AccessContent Intelligence, and Content Assistance—highlighting why these areas are critical for your AI strategy. 

We’ll share our AI roadmap, including exclusive insights into MadCap’s AI Labs and AI Portal, where we’re partnering with customers to shape the future of AI-powered content. Learn how MadCap is leading the way, laying the groundwork for success, and helping organizations like yours take the next step in their AI journey. 

What you’ll learn in this session: 

  1. The urgency of preparing for AI: Why starting now is critical to maintaining market positioning. 
  2. MadCap’s AI strategy: Tools, training, and methodologies to future-proof your business. 
  3. Our 3-pronged approach: A recap of Content Access, Content Intelligence, and Content Assistance and how these areas position you for success. 
  4. Customer partnerships: How our AI Labs are working directly with customers to explore needs and co-create AI solutions. 

Meet the Presenters

photo of Anthony Olivier, Chief Executive Officer, MadCap Software

about the Presenter

Anthony Olivier

Chief Executive Officer

MadCap Software

Anthony Olivier is the founder and CEO of MadCap Software, a Battery Ventures portfolio company. For nearly 25 years, he has headed companies at the forefront in delivering solutions that streamline the corporate content life cycle.

His passion, and that of all MadCap employees, is to help companies worldwide, deliver best in class content to their customers and employees and deliver ROI. He strives to understand the complexities of content authoring and development: that content creators need in order to get the right information, to the right people, at the right time, in the right language, on the device of the end-users' choosing.

MadCap's software solutions allow users to harness the power of single sourcing and multi-channel publishing to create professional online Help systems, software documentation, training and L&D documentation, policy & procedure manuals, knowledge bases, user guides and more.

photo of Jim Waschbusch, Director, Product Management, MadCap Software

about the Presenter

Jim Waschbusch

Director, Product Management

MadCap Software

Jim Waschbusch is a passionate, value-driven product manager with extensive experience leading cross-functional teams. As a high-level strategist, he excels at envisioning the future and translating that vision into actionable, value-added outcomes. His technical, relationship, and strategic skills provide him with the ability to see the big picture without losing sight of the intricate details. With a deep understanding of the learning and content management markets, Jim oversees everything from concept to go-to-market.

A natural-born problem solver, Jim is adept at leading high-priority projects and dreams big but adapts to fit the team's time, budget, and capability constraints. His unique blend of strategic vision and practical execution makes him an inspiring leader and an invaluable asset to MadCap Software and its customers.

photo of Jennifer Morse, Vice President of Customer Success, MadCap Software

about the Presenter

Jennifer Morse

Vice President of Customer Success

MadCap Software

Jennifer Morse, Vice President of Customer Success at MadCap Software, has over 20 years of experience in the technical communication industry. Since joining the company in 2006, Jennifer has played an integral role in MadCap Software's growth, helping to increase MadCap Software's market share in the United States and overseas markets including Europe, the Middle East and India.