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The Premier Technical Communication
and Content Strategy Conference

MadWorld 2023 San Diego
Conference Recap

October 8-11, 2023 | Hard Rock Hotel | San Diego, CA

MadWorld 2020 Welcome Reception
Photo of MadWorld Attendees smiling and looking over the schedule
MadWorld presentation view from the audience

MadWorld 2023 Speakers and Sessions

headshot of Dipo Ajose Coker in a hat

Dipo Ajose-Coker

Product Marketing Manager | MadCap Software

Sessions

  • Applying Structure to an Unstructured World
  • Migrating to DITA - Managing Change
photo of Thomas Bro-Rasmussen

Thomas Bro-Rasmussen

Owner | TBRO

Sessions

  • Take MadCap Flare on the High Road
  • Numbers Galore
  • Branching at its Best
  • Branching at its Best (continued)
Headshot of Leah Catania

Leah Catania

Content Strategist | TraceLink, Inc.

Sessions

  • Applying a Design System to Your Document Design
  • Card Sorting or Tree Testing? Best Methods for Testing Information Architecture
photo of Jorgeo Catolico

Jorgeo Catolico

Sessions

  • Maximizing Success: Tips and Tricks from MadCap Software's Customer Success Team
photo of Nico Conforti

Nico Conforti

Head of Customer Enablement | Exasol AG

Sessions

  • Using Flare to Cut Costs on Salesforce 
  • Soup with your Flare? Automating the Boring Stuff
  • Soup with your Flare? Automating the Boring Stuff (continued)
Headshot of Christine Crafton with blonde hair in teal shirt wearing silver earrings

Christine Crafton

Instructional Designer/ Developer | HPE

Sessions

  • From Drab to Fab
  • Content Collaboration
photo of Ray Davis

Ray Davis

Senior Technical Writer | Alcon

Sessions

  • A Picture is Worth a Thousand Words...In Any Language
  • A Picture is Worth a Thousand Words...In Any Language: Part 2
  • A Picture is Worth a Thousand Words...In Any Language: Part 2 (continued)
photo of Scott DeLoach

Scott DeLoach

CEO | ClickStart

Sessions

  • Microcontent-based Content Development Process
  • Building a Knowledge-based Corporate Culture to Enhance the Customer Experience
  • Intelligent Content Strategy
  • Intelligent Content Strategy (continued)

Jeff Dhillon

Documentation Team Lead: Operations | Motorola Solutions

Sessions

  • Going Git – An Easy Way to Translate Flare Projects
  • Turning UI Strings into Variables for a Single Source of Truth (all languages)

Daphna Edgar

Client Learning Program Manager | DTCC

Sessions

  • More than Making Things Pretty...Promoting Your Deliverables Internally
  • Using Analytics to Build Your Content...and Your Business
Photo of Kayla Grinalds

Kayla Grinalds

Lead Technical Writer | 84.51 LLC

Sessions

  • Never Too Many Favorites: Our MadCap Flare and Central Favorite Features
  • “Involve Me and I Learn”: Using Flare and WalkMe to Enhance Customer Experience

Bridget Groce

Lead Technical Writer | Leidos

Sessions

  • Single Sourcing – Making it Work for Different Audiences
photo of Mike Hamilton

Mike Hamilton

VP Product Evangelism | MadCap Software

Sessions

  • Delivering Customer-Centric Content: Analytics and Micro Content in Action
  • Going Rogue with Skins: Unleashing Creativity and Customization in Your Flare Projects
Photo of Sarah Hurst

Sarah Hurst

Technical Writer | 84.51 LLC

Sessions

  • Never Too Many Favorites: Our MadCap Flare and Central Favorite Features
  • “Involve Me and I Learn”: Using Flare and WalkMe to Enhance Customer Experience
headshot of Mike Huffman in a collared shirt

Mike Huffman

Global Technical Training Manager | Aruba, a Hewlett Packard Enterprise company

Sessions

  • From Drab to Fab
  • Content Collaboration
photo of Denise Kadilak

Denise Kadilak

Information Architect and Sr. Manager | Blackbaud, Inc.

Sessions

  • Building Relationships with Your Content
  • How Granular Can You Go? Content Reuse Through MadCap Flare
  • How Granular Can You Go? Content Reuse Through MadCap Flare (continued)
photo of Chad Kreiger

Chad Kreiger

Senior Technical Writer | Huron

Sessions

  • Streamlining FAQs: Enhancing the Customer Experience
  • Giving Your Flare Project a Facelift!
headshot of George Lewis in collared shirt

George Lewis

Service Delivery Director | 3di

Sessions

  • When Does It Make Sense To Consider DITA
Tracy Mack

Tracy Mack

Lead Content Designer | IRIS Software Group Ltd

Sessions

  • Managing Complex Projects and Help Designs Within Large Teams
  • Improving Customer Experience with Consistently Branded, Accessible Help Centres
photo of Jennifer Morse

Jennifer Morse

Vice President of Customer Success | MadCap Software

Sessions

  • What's New: Unveiling the Latest Developments from MadCap Software
  • Ask the Experts: MadCap Software Panel
photo of Hennah Rahman

Hennah Rahman

Senior Staff Production Manager | Rivian

Sessions

  • Manage Page Layouts, PDFs, and Print
  • Preparing a Flare Project for Localization

Meinrad Reiterer

Project Manager | MadTranslations

Sessions

  • Going Git – An Easy Way to Translate Flare Projects
Photo of Trey Smith

Trey Smith

Sr. Engineering Supervisor | Honeywell

Sessions

  • Thinking Beyond Technical Writing: How to Build a Content Experience Ecosystem
photo of Paul Stoecklein

Paul Stoecklein

Documentation Director | MadCap Software

Sessions

  • Case Study: Transforming Customer Experience with Video
  • The Role of AI in Technical Writing: Embracing Innovation in a Brave New World
  • Streamlined Private Output for an Internal Audience

Norah Helena Strand

Senior Director | Nasdaq

Sessions

  • A Technical Writer Team’s Journey to Thought Leadership
  • The On-Demand Portal of the Future
headshot of Karen Ware wearing glasses

Karen Ware

Lead Technical Writer | Nasdaq

Sessions

  • A Technical Writer Team’s Journey to Thought Leadership
  • The On-Demand Portal of the Future
Photo Coming Soon

Leigh White

DITA Specialist | MadCap Software

Sessions

  • Meet the Neighbors: An Overview of the IXIACCMS
  • All Together Now! Collaborating with the IXIA CCMS
headshot of Paul Wolfe in button up blue shirt and wearing glasses

Paul Wolfe

Head of Knowledge and Publications | Canadian Centre for Christian Charities

Sessions

  • How to Leverage AI Transcribers, Synthesizers, and Editors in Regulated Docs
  • Managing Content Health and Balance in a Large, Eclectic Portfolio 
Photo of Savannah Woods

Savannah Woods

Technical Writer | MasterControl

Sessions

  • Accordions, Tabs, Cards, Oh My! 
  • Accordions, Tabs, Cards, Oh My! (continued)
photo of Lisa Zarfl

Lisa Zarfl

Project Manager | MadTranslations

Sessions

  • A Picture is Worth a Thousand Words...In Any Language
MadWorld 2023 Group Shot
MadWorld 2023 attendees sitting at a table
MadWorld 2023 Tech Lounge photo
MadWorld 2023 Conference Opening  photo
MadWorld 2019 Square Logo