The Premier Technical Communication
and Content Strategy Conference



MadWorld 2023 Speakers and Sessions

Dipo Ajose-Coker
Former Product Marketing Manager | MadCap Software
Sessions
- Applying Structure to an Unstructured World
- Migrating to DITA - Managing Change

Thomas Bro-Rasmussen
Owner | TBRO
Sessions
- Take MadCap Flare on the High Road
- Numbers Galore
- Branching at its Best
- Branching at its Best (continued)

Leah Catania
Content Strategist | TraceLink, Inc.
Sessions
- Applying a Design System to Your Document Design
- Card Sorting or Tree Testing? Best Methods for Testing Information Architecture

Jorgeo Catolico
Sessions
- Maximizing Success: Tips and Tricks from MadCap Software's Customer Success Team

Nico Conforti
Head of Customer Enablement | Exasol AG
Sessions
- Using Flare to Cut Costs on Salesforce
- Soup with your Flare? Automating the Boring Stuff
- Soup with your Flare? Automating the Boring Stuff (continued)

Christine Crafton
Instructional Designer/ Developer | HPE
Sessions
- From Drab to Fab
- Content Collaboration

Ray Davis
Senior Technical Writer | Alcon
Sessions
- A Picture is Worth a Thousand Words...In Any Language
- A Picture is Worth a Thousand Words...In Any Language: Part 2
- A Picture is Worth a Thousand Words...In Any Language: Part 2 (continued)

Scott DeLoach
CEO | ClickStart
Sessions
- Microcontent-based Content Development Process
- Building a Knowledge-based Corporate Culture to Enhance the Customer Experience
- Intelligent Content Strategy
- Intelligent Content Strategy (continued)

Jeff Dhillon
Documentation Team Lead: Operations | Motorola Solutions
Sessions
- Going Git – An Easy Way to Translate Flare Projects
- Turning UI Strings into Variables for a Single Source of Truth (all languages)

Daphna Edgar
Client Learning Program Manager | DTCC
Sessions
- More than Making Things Pretty...Promoting Your Deliverables Internally
- Using Analytics to Build Your Content...and Your Business

Kayla Grinalds
Lead Technical Writer | 84.51 LLC
Sessions
- Never Too Many Favorites: Our MadCap Flare and Central Favorite Features
- “Involve Me and I Learn”: Using Flare and WalkMe to Enhance Customer Experience

Bridget Groce
Lead Technical Writer | Leidos
Sessions
- Single Sourcing – Making it Work for Different Audiences

Mike Hamilton
VP Product Evangelism | MadCap Software
Sessions
- Delivering Customer-Centric Content: Analytics and Micro Content in Action
- Going Rogue with Skins: Unleashing Creativity and Customization in Your Flare Projects

Sarah Hurst
Technical Writer | 84.51 LLC
Sessions
- Never Too Many Favorites: Our MadCap Flare and Central Favorite Features
- “Involve Me and I Learn”: Using Flare and WalkMe to Enhance Customer Experience

Mike Huffman
Global Technical Training Manager | Aruba, a Hewlett Packard Enterprise company
Sessions
- From Drab to Fab
- Content Collaboration

Denise Kadilak
Information Architect and Sr. Manager | Blackbaud, Inc.
Sessions
- Building Relationships with Your Content
- How Granular Can You Go? Content Reuse Through MadCap Flare
- How Granular Can You Go? Content Reuse Through MadCap Flare (continued)

Chad Kreiger
Senior Technical Writer | Huron
Sessions
- Streamlining FAQs: Enhancing the Customer Experience
- Giving Your Flare Project a Facelift!

George Lewis
Service Delivery Director | 3di
Sessions
- When Does It Make Sense To Consider DITA

Tracy Mack
Lead Content Designer | IRIS Software Group Ltd
Sessions
- Managing Complex Projects and Help Designs Within Large Teams
- Improving Customer Experience with Consistently Branded, Accessible Help Centres

Jennifer Morse
Vice President of Customer Success | MadCap Software
Sessions
- What's New: Unveiling the Latest Developments from MadCap Software
- Ask the Experts: MadCap Software Panel

Hennah Rahman
Senior Staff Production Manager | Rivian
Sessions
- Manage Page Layouts, PDFs, and Print
- Preparing a Flare Project for Localization

Meinrad Reiterer
Project Manager | MadTranslations
Sessions
- Going Git – An Easy Way to Translate Flare Projects

Trey Smith
Sr. Engineering Supervisor | Honeywell
Sessions
- Thinking Beyond Technical Writing: How to Build a Content Experience Ecosystem

Paul Stoecklein
Documentation Director | MadCap Software
Sessions
- Case Study: Transforming Customer Experience with Video
- The Role of AI in Technical Writing: Embracing Innovation in a Brave New World
- Streamlined Private Output for an Internal Audience

Norah Helena Strand
Senior Director | Nasdaq
Sessions
- A Technical Writer Team’s Journey to Thought Leadership
- The On-Demand Portal of the Future

Karen Ware
Lead Technical Writer | Nasdaq
Sessions
- A Technical Writer Team’s Journey to Thought Leadership
- The On-Demand Portal of the Future

Leigh White
DITA Specialist | MadCap Software
Sessions
- Meet the Neighbors: An Overview of the IXIACCMS
- All Together Now! Collaborating with the IXIA CCMS

Paul Wolfe
Head of Knowledge and Publications | Canadian Centre for Christian Charities
Sessions
- How to Leverage AI Transcribers, Synthesizers, and Editors in Regulated Docs
- Managing Content Health and Balance in a Large, Eclectic Portfolio

Savannah Woods
Technical Writer | MasterControl
Sessions
- Accordions, Tabs, Cards, Oh My!
- Accordions, Tabs, Cards, Oh My! (continued)

Lisa Zarfl
Project Manager | MadTranslations
Sessions
- A Picture is Worth a Thousand Words...In Any Language