Maxwell Hoffmann is a content strategist with a strong background in localization, globalization, SEO and content authoring. He has provided hands-on training to over 1,500 people in scalable, multi-channel publishing solutions. Hoffmann is a periodic author of technical “how to” articles for industry journals and is also a frequent presenter at content marketing and intelligent content events. He currently serves as Product Marketing Consultant with MadCap Software and resides in Portland, Oregon.