Articles by Marie Girard

Marie is a service design and content specialist who leads B2B organizations in the creation of succesful customer experiences. Having worn multiple hats as information architect, enterprise content strategist and senior product manager at IBM, she believes content is core to business architecture and transformation.In her current role as Head of Marketing & Customer Experience at Lemon Energy, a GreenTech startup, she defines business processes and content models to help the organization scale through customer experience management. She is an assistant professor in technical communication at Université Paris Cité, and has given lectures on service and content design at Karlsruhe Institute of Technology (Germany), FH Joanneum (Austria), and EDHEC Business School (France). She's gathered her teachings into a book: "Le Design du Sens: Créer des contenus pour l'expérience utilisateur (UX)."A long-time yoga and mindfulness practitioner, she nurtures the ties between introspective practice, writing, creativity and strategic thinking.

Illustration of directional sign showing street names that correspond with technical writing career paths

Career Paths To and From Technical Writing

June 15, 2026

illustration of hand swiping on phone to get to different information

Enhancing Customer Experience Through Information Architecture

May 28, 2024

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Hiring Criteria for Technical Communicators

March 25, 2026

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